I was hoping to listen how they get around financial aspects. Seems to me that not many are willing/neglect to divyulge much in this area during their presentations. But Adam Lowry's educational background also confirms my belief that conventional design / probably applied to many other disciplines, do need many other special areas to succeed.
Perhaps the mentality is different, or maybe the understanding of different environments in different countries can change the style of innovation and business styles too. Leave you to listen to his talk. It's nonetheless very useful.

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