The title of the book grabbed my attention immediately to pick it up for a quick skim. The book was published in September 2009, only to reach Singapore shores recently. The book takes a lot of real life case studies to illustrate the different thinking processes used and made interesting insights on the various methodologies. Particularly eye catching when he cited Shimano as a topic starter. Almost uncanny as it looks, I cannot help but to agree that innovation is about simple conversion of needs/ demands into a solution via exploration of methods.
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