So Just How Green is Clean Energy ... Really?

Some people live off the grid, eat local food, and have an energy footprint so minuscule that even the canniest hunter couldn%u2019t track them down. But the rest of us buy from supermarkets, get our energy from -- at least in part from -- traditional sources like coal, and occasionally forget to turn off the lights when we leave the house. For those of us who are still living with one foot in the old energy world, here are a few helpful hints about what you should buy and what the consequences of shifting to %u201Cclean energy%u201D sources like natural gas and nuclear energy are.

Green consumption

Mother Jones%u2019 Julia Whitty points out a useful tool for correcting any misconceptions about how green a company actually is. It%u2019s an assessment that graphs public perception of a company%u2019s environmentalism against its practices. Besides making sure you%u2019ve got the right idea about Starbucks or Nike, Whitty writes, %u201CYou can also get a pretty good sense of how sectors perform in relation to other sectors: food and beverage, bad overall; technology, better overall.%u201D

One of the biggest energy expenditures that many of us indulge in is airplane travel. Just one flight can enlarge your carbon footprint dramatically. Although flying may never be truly green, Beth Buczynski reports at Care2 that one airline is moving in the right direction. British Airways is planning the first %u201Csustainable jet fuel%u201D plant.

The plant will make a biofuel, which generally has plenty of drawbacks, but this one sounds pretty good. The company says it will source its raw materials from local waste management facilities and produce relatively harmless waste products.

Hot air from natural gas companies

But the hazards of many %u201Cclean energy%u201D sources make going off the grid sound better and better. More and more information is coming out about the environmental hazards that accompany the mining of natural gas, one of Washington%u2019s new energy fascinations. The House Oversight and Government Reform Committee released a report on natural gas late last week, and Kate Sheppard reports at Mother Jones that Halliburton, a major player in this industry, admitted to using 807,000 gallons of diesel-based chemicals in the extraction process, which involves pumping large amounts of water deep into the ground.

%u201CEven though the natural gas industry is exempt from the Safe Drinking Water Act, it%u2019s still required to limit the amount of diesel used in fracturing, under a December 2003 agreement with the Environmental Protection Agency,%u201D Sheppard writes. %u201CHalliburton and BJ Services appear to have violated the agreement, according to yesterday%u2019s disclosure.%u201D

That doesn%u2019t inspire confidence in these companies%u2019 assurances that their techniques will not contaminate water sources.

Another meltdown

Nuclear power sounds better than ever to the government, investors, and even some environmentalists. If you need a rundown of the issues involved in nuclear energy production, Grist%u2019s Umbra Fisk has answers to questions like %u201Cis nuclear really better than coal?%u201D

One of the strongest objections to nuclear power, however, is the financial risk of investing in nuclear infrastructure. %u201CNuclear power offers all the fiscal risks of a %u201Ctoo big to fail%u201D bank, with the added risk of being too dangerous to fail as well,%u201D writes Sam McPheeters for The American Prospect.

%u201CAnd although current nuclear defenders love to crow about the free market%u2026the industry operates with an exponential financial handicap over all other energy technologies, gas and coal included,%u201D McPheeters explains. %u201CFactor in overruns, plant cancellations, and chronic mismanagement, and the only genuine advantage nuclear holds over renewable energy sources is that its infrastructure currently exists.%u201D

Maybe it%u2019s time to invest in solar panels after all.

 

This post features links to the best independent, progressive reporting about the environment by members of The Media Consortium. It is free to reprint. 

Read more: care2, green, nike, chemicals, epa, nuclear, halliburton, starbucks, environmentalism, natural gas, clean energy, environment & wildlife, fracking, mother jones, british airways, green products, hydrofracking, jet fuel, safe drinking water act

it is half a fallacy to think that whatever that promotes 'Green' must be environmentally friendly. This article is only the tip of the ice berg. Green movement is sometimes being touted about for marketing purposes. Stake holders like you and me should always read beyond the agendas and make very good queries about the issues around. What is seen may not be the reality.

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Here are some thoughts on %u2018design-driven innovation%u2019 versus %u2018design as making things look cool%u2019:

Design-Driven Innovation %u2013 Nespresso from Tim Kastelle on Vimeo.

And here are some related points:

  • We often think of design as making stuff look cool, but when we talk about design-driven innovation, we%u2019re actually talking about creating new categories of goods and services based on a deep understanding of what our customers are trying to do.
  • With many design-driven innovations, market testing is very difficult because it is extremely hard for people to envision how the innovation will work. However, this does not mean that mean that customers are unimportant in the innovation process. It simply means that they can%u2019t tell us in advance what they want. So design-driven innovation faces higher levels of uncertainty than innovation processes trying to solve a known problem.
  • The Nespresso case is apparently very popular in Europe, where the system was first launched (a full description of the way the system works can be found here). It is a great example of business model innovation (here is an excellent discussion of this). I talk about the importance of working from the espresso-making process out to the machinery instead of vice-versa %u2013 many of the innovations in the business model follow from this choice. By setting up the Nespresso Club to sell the coffee, they essentially built an iPod/iTunes style system %u2013 this model was just as innovative in coffee as it was in mp3 players.

  • This is another great example of the difference between invention and innovation. The patent for the espresso capsule was granted in 1976, but the first Nespresso machine was not on the market until 1991. This is not at all unusual.

Nespresso is a pretty interesting case study. It shows some of the benefits of design-driven innovation, and the benefits of business-model innovation as well. It%u2019s pretty good coffee too.


Posted this on my design blog last year about Nespresso and did coffee making designs before. 1st as a student and 2nd as a professional. Nespresso makes clever marketing tactic in understanding the consumers' desires of owning an expensive coffee making machines as well as the love for great tasting coffee. It is basically a machine that helps one to make instant coffee but the user experience design is cunningly clever in incorporating wants into a profitable and fashionable product; that attracts a large market share. A clear example of smart product semantics.

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CCTV Clip: Solar Application at Shanghai Expo | Cleaner Greener China

Watching this with plenty of thoughts in terms of their technological and social sophistication is impressive. Every few years, there are bound to be progress in these areas. Property prices in their main cities, mainly the coastal areas, are picking up rapidly. Their adaptation to the world's arts & many other areas also shows their motivation to excel in the best possible way. However, in my humble opinion, they need to take notice of their image to the world as one of the superpowers in the near future. Not many people in the world like them due to socio-political reasons. Also their younger generation who come from single child families. These are real threats to their rise as one of the world's formidable superpower.

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Have A Safe Hump

No room for naughty thoughts here, but the explanation for a design simply called the %u201CSafe Hump.%u201D This is no ordinary speed breaker, the system within allows it to harness the mechanical energy (of cars passing over it) into electric energy so that it can power the LEDs. Two reasons why we would want this: 1) LEDs lined speed breakers at night are easily visible from a distance 2) The design of this hump is such that your car glides over it smoothly.

Operating principle:

  • The gear mechanism structure inside the hump facilitates electromagnetic transducer and converts mechanical energy into electric energy, thus supplying energy to the LED within the hump.
  • Better shock absorption by the car thanks to the gear mechanism structure and anti-pressure system. This prolongs the useful life of both the vehicles and humps.

Designers: Zhang Yakun, He Siqian, Zhu Ningning, Chen Chen & Mu Zhiwei

Safe Hump LED Speedbreaker by Zhang Yakun, He Siqian, Zhu Ningning, Chen Chen & Mu Zhiwei

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Road humps are usually just physically raised ridges that improve safety conditions.This is something that not only answers to safety issues but also runs on what I call 'clever energy leverage' to promote road safety in its optimal level. I enjoy studying the mechanisms and how physical features also activates the LEDs to increase the visibility of the hump. Very clever and sensitive design.

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Transportable Kitchenette by Aurelien Banerjee & Olivier Picard » Yanko Design

Transportable Kitchenette by Aurelien Banerjee & Olivier Picard

Charitable organizations requested the design of this kitchenette in order to simplify volunteer logistics and to enable them to prepare, cook, and wash in places only equipped with an electrical socket. This fun object creates an ideal environment for assisted persons to learn how to prepare balanced meals and to encourage them to take on more responsibility.

Designer: Aurelien Banerjee & Olivier Picard [ Via: CubeMe ]

This catches my eye instantly. It reminds me of my own design for a cookware product which is also portable but entirely mechanical in function. This product packs in everything in under restraint space. I love the ingenuity of the product that packs up so neatly albeit there is a doubt about weight.

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Just viewed the video of H2Office, a low cost floating unit on the waters looks very attractive for SOHOs. The architecture itself opens up a lot of other housing/business ideas - mini hotels, mini consulting office with a small party, short vacation stays, remote area for study... running away from a nagging monster or just a hideout to sketch your ideas and a workshop to make them out. Isn't that sweet? : )

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Dyson Air Multiplier™ fan | Dyson.co.uk

More than 15 years ago, it was the bagless vacuum cleaner that made headlines. Today, Dyson has come up with the bladeless fan caledl the 'Dyson Air Multipler'. I recall a few years back on a design forum where a few people claimed that the bagless cleaner was not genuinely an original idea. I wonder what would people say this time about the fan. It claims to have streams of very smooth air without the choppiness feel from the conventional fan. Seems to be a little odd to have air streaming out from the circumferance of the fan but I am definitely curious to see and try out the real product. It looks very ergonomically feasible and efficient on most grounds.

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